Blame the oil marketers for the increase in commodity prices, but alas, have you peeped through the key hole at the bar next door after "11 p.m" to see the number of youths, with wine glasses up in the air, making hullabaloo about the "tasty" liquor and "soothing" music? The figure is alarming. Instead of burning the midnight oil in constructive works for the realization of the Vision 2030, the youths are whining and dining from club to club. Kenya has been termed a "drinking nation", from illicit beer to expensive drugs like cocaine being used by the youth. This springs up an idea that the youth is a potential market that every marketer should set an eagle eye on. Given a chance, you my reader or as a marketer, what would you do to counter the youths' expenditure in drugs and alcohol, to the realization of our very own dream? What enticing, cynosure projects would you come up with, to redirect the youths in building Kenya, as a brand, rather than staggering on their way home and dragging the awaited Kenya's Vision 2030? Its seems so far away, but its only a matter of time before we are caught off-guard. Marketers associated with branding Kenya should be on their toes, exploring any possible opportunities for the youths to burn their midnight oil in, rather than in the drinking dens. "We are the ones, we are the children, we are the ones to make a brighter day, so let's start building" there goes a song by a group of artistes. The earlier........................the better.
