Winning and Retaining customers

It is the dream of any organization to win and retain customers, thats where the marketing function comes into play. To win a customer your product must be enticing enough to lure them into purchase. By this i mean, the product, be it a service or a good, must have a competitive advantage so as to position itself first in the mind of the consumer, whenever a need arises. In a bid to retain them, alot of inducing features/activities can take  place so as to induce them to make repeat purchases hence creating customer loyalty. For instance, discount in prices has been widely used to keep customers with different organizations. Lets take a look at the banking industry. Banks are well known for their great customer service. All around the world, banks are engaged in attracting all potential clients, from as young as ten years old kids to great grand parents. They come up with exciting features to cater for the different age brackets in the society. In Kenya, we have Jumbo Junior for kids, bankika for the youth e.t.c In a bid to win customers, banks are going the extra mile to open accounts for free for their clients, and depositing some amount of money as a start-up capital. They also go ahead to charge less on withdrawal of cash over the counter, free ATM withdrawals, free balance enquiries, and also they offer low interest rates on loans and mortgages to their loyal customers, just to retain them. Personally, i take this as a big stride ahead of any other bank still taking their potential clients for granted. Take this as a stepping stone to your organization's success, whatever the industry. What enticing products, services or features do you have to induce existing and potential clients to do business with you? What incentives do you have to make them stay with you? I live the question for you to answer.