Blame the oil marketers for the increase in commodity prices, but alas, have you peeped through the key hole at the bar next door after "11 p.m" to see the number of youths, with wine glasses up in the air, making hullabaloo about the "tasty" liquor and "soothing" music? The figure is alarming. Instead of burning the midnight oil in constructive works for the realization of the Vision 2030, the youths are whining and dining from club to club. Kenya has been termed a "drinking nation", from illicit beer to expensive drugs like cocaine being used by the youth. This springs up an idea that the youth is a potential market that every marketer should set an eagle eye on. Given a chance, you my reader or as a marketer, what would you do to counter the youths' expenditure in drugs and alcohol, to the realization of our very own dream? What enticing, cynosure projects would you come up with, to redirect the youths in building Kenya, as a brand, rather than staggering on their way home and dragging the awaited Kenya's Vision 2030? Its seems so far away, but its only a matter of time before we are caught off-guard. Marketers associated with branding Kenya should be on their toes, exploring any possible opportunities for the youths to burn their midnight oil in, rather than in the drinking dens. "We are the ones, we are the children, we are the ones to make a brighter day, so let's start building" there goes a song by a group of artistes. The earlier........................the better.
What i think is that the youth drinking is not a problem affecting Kenya only...its a problem that is affecting youths worldwide. As much as i support ur view that the youths should be doing something constructive, i think its also fair to acknowledge that the youth are an almost neglected lot, there are few lucrative jobs available for the youths because the well paying jobs are being held by old people...i think the thing to be done is to give the youths the platform of doing the well paying jobs also, maybe that will be a motivating factor to the youths in general.
ReplyDeletei agree
ReplyDeleteThanks Joy for taking your time to comment. I like your idea that there are no/few vacancies and the ones available are occupied by aged people. My question to you is, can't we as youths create our own jobs? The money spent in Drinking dens is enough to create our own jobs. What do you think about that?
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